You gotta be very careful when you “look” at people and situations and make assumptions.. Take me for example.. In 2007 my office mate Brendan Clarivette showed me the business card of some guy who owned a clothing store off Durban’s Florida Road. The store was named E-Squared and I just shrugged it off like another also-ran by another ambitious fashion design college graduate. Turns out the owner – Eran Eyal – is a tech head like me and has gone on to pioneer a successful online t-shirt design & retail business with his partner Eric Edelstein.
Then in 2008 I got really upset, having done loads of spec design work for people who never paid me for time spent, when emarketing agency Quirk launched Ideabounty – a crowdsourcing tool that aggregated creative ideas and rewarded the person that submitted the best one – monetarily. My heart went out to the designers and creatives who submitted ideas because I knew first-hand what it was like to conceptualise and spend time creating and then not get paid for your efforts.. and I believed with all my heart that the guys at Quirk had no idea. After Ideabounty was up and running for about a while and I had read two books on the subject, I started “getting it”. I really got it… this thing called crowdsourcing.
So what does Eran Eyal have to do with a crowdsourcing tool ?? Well.. A lot actually. Eran Eyal and his partner Eric Edelstein are mere days away from launching South Africa’s (and the world’s.. I just love my country that much) very first CROWDSOURCING SOCIAL NETWORK, and they’re calling it “Evly”
According to their official press release, Evly will use “a custom built drag and drop website builder available for free to registered users.” It is a network of communities that will respond to user-created challenges and by doing so create solutions for the creators of those challenges. Crowdsourcing- for those not in the know – is a way you can go about picking the individual brains of many in a collective.. knowing that many is a whole lot better than one. Not only does this method create countless options, but stimulates the possibility of ideas going viral at the same time. Each website on the platform works pretty much like the fan pages on “you know where”, with the difference being that here you get your own website that could enable you to grow your own network based on whatever need you want to find a solution for.Evly will provide the “crowd-ing” and “social-ing” functionality you will need to grow a community.
The site uses the insights harvested from the existing t-shirt business’ crowdsourcing model. These insights contribute to the distinctive-ness of the evly platform in a major way. The site gives any Tom, Geek and Harry the opportunity to harness collective intelligence, skills, talent and collaboration.. this with access to a humungous network of people. Eran Eyal asserts that “The social web is going to be about a world of PRO-active website creators and community members constantly looking to solve new problems and build solutions in an environment saturated by the right tools.” Evly has all the the tools to enable anybody to achieve their desired objectives. These include community engagement, sourcing answers to any question, raising funds, and researching your market through things like comment analysis, direct feedback and voting polls.
evly CEO Eric Edelstein lets us know that ‘evly.com allows interaction with a purpose rather than people just interacting for the sake of it! Companies and individuals from all across the globe are now beginning to see that they can solve problems by tapping into a larger knowledge base, at a fraction of the price and in a much shorter time through the Internet.” Evly will open up a world of communities to every evly user. By joining evly.com or a community built on evly, each user will be able to explore the evly network through their own personalised dashboard. Here they can search, discover and participate across the entire network of communities. Predictions for the growth of the platform currently sits at 35 million in its first 3 years.
The evly network has these levels users can operate on:
Level 1: Starter – Individuals and companies can set up crowdsourcing websites and pose challenges for free. All evly websites will benefit from participating through evly.com’s ‘network
of networks’ in order to utilize collective knowledge.
Level 2: Customisation – Building on from Level 1, the first premium model of evly will give the website owner more control over the design and branding of their website. Website owners
will be able to create a fully customized website in minutes.
Level 3: Independence – Will afford website owners the option to remove themselves from the evly network. Website owners will also have 100% custom branding, as well as ownership of
all member information.
Evly.com is currently opening up 450 spots for BETA testers. If you would like to be one of the select few to test this revolutionary platform register now at www.evly.com