Tag: brand ambassadors
I wanna be a brand ambassador
Yesterday I saw the Volvo Facebook fanpage, which contains a great custom tab with high end graphics of David Tlale, Gert Johan Coetzee and Nkensani Nkosi posing next to Volvos they were given to drive as brand ambassadors. So the question sprung to mind: “Why are celebs given cars to drive by automotive manufacturing companies [...]
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
