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Comments for The Brand Evangelist | Blog of Arthur Charles Van Wyk - Blogger, Speaker, Brand Evangelist http://www.thebrandevangelist.co.za on marketing, branding, influence.. and change.. Wed, 07 Sep 2011 14:45:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Nothing Velvet about the Sky by Yinka olaito http://www.thebrandevangelist.co.za/featured-article/velvet-sky/comment-page-1/#comment-69 Yinka olaito Wed, 07 Sep 2011 14:45:47 +0000 http://www.thebrandevangelist.co.za/?p=424#comment-69 We may not blame most brands' custodians for betraying their little knowledge about Social Media values. I do think, when Jungle matures, it will not be too late for many. Some of their communication experts do not even seem to know the rule guiding social media before they rush in to open accounts. Let us pardon them for now. We may not blame most brands’ custodians for betraying their little knowledge about Social Media values. I do think, when Jungle matures, it will not be too late for many. Some of their communication experts do not even seem to know the rule guiding social media before they rush in to open accounts. Let us pardon them for now.

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Comment on My take on the Durban SMME Fair 2010 by Arthur Charles Van Wyk http://www.thebrandevangelist.co.za/featured-article/durban-smme-fair/comment-page-1/#comment-67 Arthur Charles Van Wyk Fri, 29 Jul 2011 14:33:44 +0000 http://www.thebrandevangelist.co.za/?p=78#comment-67 Thembeka and Lindiwe.. Thank you very much for coming across to my blog and commenting. I am most appreciative of the fact that you took time to do that. My blog, like everything else I write, is opinion-based. This is my space to share my observations, thoughts and opinions with the world. My comment to Sim has bearing of his successful hosting of his marquee event at the Durban July - which I have personally witnessed over the last 2 years now in comparison with how the SMME Fair was hosted in 2010. Furthermore, I visited the SMME Fair in 2010 for the first time, but as Durban-based entrepreneur I have been - for 3 years now - keeping a close eye on how the event is marketed and what happens between the time one event is hosted and when the next one happens. I am sad to say that my conclusion is: NOTHING. Hence my assertion that entrepreneurs waste their money going and exhibiting for ONE DAY. The event has no follow-up program to develop Durban-based small businesses or reach out to them in any way between SMME Fairs. I therefore conclude that just going and exhibiting for one day or one week is a waste of money. I did not - as I normally would - offer alternatives, but I believe that taking that R800 and investing in a custom Facebook page would be a better investment. At least that facebook page would work for them for the remainder of the year. Once again. What I write on this blog is my opinion. Not gospel. Thank you again for your comments. I would love to get together with the guys at Ikhono if you're willing to look at ways we can help the small businesses who will exhibit to extract value out of being present at SMME Fair 2011. Thembeka and Lindiwe..

Thank you very much for coming across to my blog and commenting. I am most appreciative of the fact that you took time to do that. My blog, like everything else I write, is opinion-based. This is my space to share my observations, thoughts and opinions with the world.
My comment to Sim has bearing of his successful hosting of his marquee event at the Durban July – which I have personally witnessed over the last 2 years now in comparison with how the SMME Fair was hosted in 2010.

Furthermore, I visited the SMME Fair in 2010 for the first time, but as Durban-based entrepreneur I have been – for 3 years now – keeping a close eye on how the event is marketed and what happens between the time one event is hosted and when the next one happens. I am sad to say that my conclusion is: NOTHING. Hence my assertion that entrepreneurs waste their money going and exhibiting for ONE DAY. The event has no follow-up program to develop Durban-based small businesses or reach out to them in any way between SMME Fairs. I therefore conclude that just going and exhibiting for one day or one week is a waste of money. I did not – as I normally would – offer alternatives, but I believe that taking that R800 and investing in a custom Facebook page would be a better investment. At least that facebook page would work for them for the remainder of the year.

Once again. What I write on this blog is my opinion. Not gospel. Thank you again for your comments. I would love to get together with the guys at Ikhono if you’re willing to look at ways we can help the small businesses who will exhibit to extract value out of being present at SMME Fair 2011.

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Comment on My take on the Durban SMME Fair 2010 by Lindiwe Nene http://www.thebrandevangelist.co.za/featured-article/durban-smme-fair/comment-page-1/#comment-66 Lindiwe Nene Fri, 29 Jul 2011 13:42:06 +0000 http://www.thebrandevangelist.co.za/?p=78#comment-66 Dear Arthur, Your observation has been noted.... You live in the new South Africa and yes you are well within your rights to share your views. This event has been hosted for 12 years, with the service offering improving each year, perhaps you should go back to the books of history. It is indeed sad that whilst the Municipality and SMME Patrons are working togther to build a better country that has services accessible for smaller companies, there are individuals that that are ready to crash and hammer all efforts to improve accessibility for other Africans. Do your 67 minutes of good and stand together to build a better South Africa or move to Australia! Dear Arthur,

Your observation has been noted…. You live in the new South Africa and yes you are well within your rights to share your views.

This event has been hosted for 12 years, with the service offering improving each year, perhaps you should go back to the books of history.

It is indeed sad that whilst the Municipality and SMME Patrons are working togther to build a better country that has services accessible for smaller companies, there are individuals that that are ready to crash and hammer all efforts to improve accessibility for other Africans.

Do your 67 minutes of good and stand together to build a better South Africa or move to Australia!

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Comment on My take on the Durban SMME Fair 2010 by Thembeka http://www.thebrandevangelist.co.za/featured-article/durban-smme-fair/comment-page-1/#comment-65 Thembeka Fri, 29 Jul 2011 13:18:19 +0000 http://www.thebrandevangelist.co.za/?p=78#comment-65 SADLY THE SMME FAIR 2011; WHICH IS NOW CALLED DURBAN BUSINESS FAIR 2011; IKHONO IS DOING IT ALL OVER AGAIN THIS YEAR. I BET U ON THIS; WE WILL DO IT YEARS TO COME; OVER AND OVER AGAIN. U R ENTITLE TO YO OPINION BUT IF U THINK SIM CAN DO IT BETTER THAN US; LET HIM TRY AND WILL SEE. THERE IS A LOT TO THIS EVENT THAT MEET THE EYE. SOME OF THE THINGS U SAD R FACTS BUT LOTS OF THEM; 4 ME R JUST; WELL I KNOW U CAN FIGURE THAT OUT YOSELF. SADLY THE SMME FAIR 2011; WHICH IS NOW CALLED DURBAN BUSINESS FAIR 2011; IKHONO IS DOING IT ALL OVER AGAIN THIS YEAR. I BET U ON THIS; WE WILL DO IT YEARS TO COME; OVER AND OVER AGAIN.

U R ENTITLE TO YO OPINION BUT IF U THINK SIM CAN DO IT BETTER THAN US; LET HIM TRY AND WILL SEE. THERE IS A LOT TO THIS EVENT THAT MEET THE EYE.

SOME OF THE THINGS U SAD R FACTS BUT LOTS OF THEM; 4 ME R JUST; WELL I KNOW U CAN FIGURE THAT OUT YOSELF.

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Comment on I wanna be a brand ambassador by Linda van der Byl http://www.thebrandevangelist.co.za/featured-article/wanna-brand-ambassador/comment-page-1/#comment-61 Linda van der Byl Wed, 29 Jun 2011 15:13:35 +0000 http://www.thebrandevangelist.co.za/?p=335#comment-61 Brilliant! I think if they trusted YOU with their vehicles they would get more exposure than the above. Brilliant! I think if they trusted YOU with their vehicles they would get more exposure than the above.

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Comment on Influence is Everything by Yinka olaito http://www.thebrandevangelist.co.za/featured-article/influence/comment-page-1/#comment-44 Yinka olaito Mon, 11 Apr 2011 13:33:39 +0000 http://www.thebrandevangelist.co.za/?p=45#comment-44 You make a lot of good points in this piece.Influence will floors control any day. The earlier brand custodians understand this and work hard on it the better for them You make a lot of good points in this piece.Influence will floors control any day. The earlier brand custodians understand this and work hard on it the better for them

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Comment on The most deadly sin of Email Marketing by Yinka olaito http://www.thebrandevangelist.co.za/featured-article/deadly-sin-email-marketing/comment-page-1/#comment-43 Yinka olaito Mon, 11 Apr 2011 13:30:53 +0000 http://www.thebrandevangelist.co.za/?p=135#comment-43 No matter how efficent and effective a third party domain is, an individual or a brand will create a lot of identity issue without his own domain. Domain name is cheap, affordable in the long run compare to what you lose without one. Thanks for thsi and keep it up No matter how efficent and effective a third party domain is, an individual or a brand will create a lot of identity issue without his own domain. Domain name is cheap, affordable in the long run compare to what you lose without one. Thanks for thsi and keep it up

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Comment on Apple vs Blackberry. Great comeback by Marcello http://www.thebrandevangelist.co.za/featured-article/apple-blackberry-great-comeback/comment-page-1/#comment-42 Marcello Thu, 10 Mar 2011 06:28:38 +0000 http://www.thebrandevangelist.co.za/?p=145#comment-42 Expected more from Apple. I don't wanna see the Cydia add! LOL Expected more from Apple. I don’t wanna see the Cydia add! LOL

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Comment on You bloody hypocrites !! (this is a rant) by Arthur Charles Van Wyk http://www.thebrandevangelist.co.za/featured-article/bloody-hypocrites-this-rant/comment-page-1/#comment-39 Arthur Charles Van Wyk Thu, 09 Dec 2010 08:18:47 +0000 http://www.thebrandevangelist.co.za/?p=125#comment-39 Julian Thank you for your comment and I accept your criticism of my criticism. I also agree with you that they are doing something now as opposed to doing nothing in the past. You seem to be the only person that "got" what this post was really about and responded accordingly.. and for that I thank you. Julian

Thank you for your comment and I accept your criticism of my criticism. I also agree with you that they are doing something now as opposed to doing nothing in the past.

You seem to be the only person that “got” what this post was really about and responded accordingly.. and for that I thank you.

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Comment on You bloody hypocrites !! (this is a rant) by Julian http://www.thebrandevangelist.co.za/featured-article/bloody-hypocrites-this-rant/comment-page-1/#comment-38 Julian Thu, 09 Dec 2010 08:12:03 +0000 http://www.thebrandevangelist.co.za/?p=125#comment-38 Arthur, can you not simply see the ad for what it is? An attempt to advise people on responsible alcohol usage? What would your post have been about if they had done nothing to advise people on the dangers of drinking and driving - 'Why is Brandhouse doing nothing about drinking and driving?' You decided to stop drinking in 2000, the guy in Long street decided to not stop when the clubs close - the keyword here is 'decided'. You decide how far you wanna take your alcohol binge. People have to take responsibility for themselves, blaming others for wrong choices you make just doesn't cut it. Just like any appliance you purchase comes with instructions, I think this is a version of alcohol's instructions: use responsibly. So you can either use it in the way it was intended or abuse it, your choice. This is true for any substance or do you propose that glue, petrol, thinners, cigarettes and anything else with the potential for abuse be removed from sale? No matter how noble someone's intentions, if you look hard enough, you can find something wrong to point out. At least Brandhouse is saying something about the potential dangers of their product now. Whether they've made enough money off it in the past and have now decided they can afford to 'look responsible' and take a loss from people not overindulging in their product is irrelevant. The fact remains that they are doing something about it now. I think you should stop trying to shoot down a good thing that's being done and support the concept instead nitpicking. Arthur, can you not simply see the ad for what it is? An attempt to advise people on responsible alcohol usage? What would your post have been about if they had done nothing to advise people on the dangers of drinking and driving – ‘Why is Brandhouse doing nothing about drinking and driving?’

You decided to stop drinking in 2000, the guy in Long street decided to not stop when the clubs close – the keyword here is ‘decided’. You decide how far you wanna take your alcohol binge. People have to take responsibility for themselves, blaming others for wrong choices you make just doesn’t cut it. Just like any appliance you purchase comes with instructions, I think this is a version of alcohol’s instructions: use responsibly. So you can either use it in the way it was intended or abuse it, your choice. This is true for any substance or do you propose that glue, petrol, thinners, cigarettes and anything else with the potential for abuse be removed from sale? No matter how noble someone’s intentions, if you look hard enough, you can find something wrong to point out. At least Brandhouse is saying something about the potential dangers of their product now. Whether they’ve made enough money off it in the past and have now decided they can afford to ‘look responsible’ and take a loss from people not overindulging in their product is irrelevant. The fact remains that they are doing something about it now. I think you should stop trying to shoot down a good thing that’s being done and support the concept instead nitpicking.

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