Category: Technology
Introducing the Social Media Starter Pack
On Monday 29 August 2011 Fluence New Marketing, the digital advertising agency I am the CEO of will launch the first interactive online course in Social Media in South Africa. Yes we know there are other online courses and a number of them are interactive as well. However, after researching the social media education space, [...]
Marketing’s really about Cs not Ps
When I enrolled to study BCom in 1995 one of the courses I did was Marketing Management 101 (I don’t know why the 101, cos there was never any upgrade versions between that and 201). In that course the teach you that Marketing hinges strongly on 4 letter Ps (also known as the marketing mix) [...]
A little something for EVLY-body
The site uses the insights harvested from the existing t-shirt business’ crowdsourcing model. These insights contribute to the distinctive-ness of the evly platform in a major way. The site gives any Tom, Geek and Harry the opportunity to harness collective intelligence, skills, talent and collaboration.. this with access to a humungous network of people. Eran Eyal asserts that “The social web is going to be about a world of PRO-active website creators and community members constantly looking to solve new problems and build solutions in an environment saturated by the right tools.” Evly has all the the tools to enable anybody to achieve their desired objectives. These include community engagement, sourcing answers to any question, raising funds, and researching your market through things like comment analysis, direct feedback and voting polls.
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
