Social Media
Excited about what’s happening on Linkedin
It is now a lot easier for companies to communicate with their audiences on Linkedin whereas in the past you had to first “befriend” someone that works for the company before you can get acces sto any company information that is not available online. Now you have a direct line to companies.
My 4 reasons why EVERY company MUST be on Twitter
Twitter can be used to send traffic to other online destinations, from where you can then send traffic to your products and services.. or you can send traffic directly there from Twitter. If you tweet good, valuable and useful content, chances are these tweets will be retweeted by others
Nothing Velvet about the Sky
They bloody took my post – a genuine concern I raised in the interest of people like myself that fly at least once a month – and removed it from where it can be seen by “the public”, despite the fact that they willingly chose to position themselves on this public digital playground
Introducing the Social Media Starter Pack
On Monday 29 August 2011 Fluence New Marketing, the digital advertising agency I am the CEO of will launch the first interactive online course in Social Media in South Africa. Yes we know there are other online courses and a number of them are interactive as well. However, after researching the social media education space, [...]
Why still do email marketing when we have social media?
In 1997, after a 1-year stint self-funding and publishing an underground hiphop magazine, I decided to make the switch to digital. I launched a “virtual community” called URBANTAINMENT. At that time the best – in fact the only – way I could see myself reaching the same amount of people I reached in print, and [...]
Don’t judge a Tweep by its cover
When I reached 5000 followers on Twitter in 2010 I retired from actively seeking interesting and influential people to follow. I mean how many people can you really have a conversation in 140 characters with in any given day? Since then all the human followers I have accumulated are people who followed me first and [...]
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
