Business
My first local speaking gig
It was great listening to a fellow business man speak about things other than what his company does, their clients or their staff.
No one is above a good screw
You get to the business networking event on the night of the event and you are greeted by one nasty surprise. Imagine getting invited to a business networking event to launch a business network and a business networking portal for SMEs. You accept the invite graciously and even invite a fellow business associate along to [...]
Bend over backwards.. Get bitten in the ass
It’s actually the same lesson but in two different contexts. That lesson is that WHEN YOU BEND OVER BACKWARDS, YOU’RE BOUND TO GET BITTEN IN THE ASS.
FNB sponsors new Durban Chamber memberships
This is probably one of the best things I’ve seen happen for businesses of any size or shape in the South African commercial space. Well done FNB.
Does business English communicate?
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?

Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 









