Category: Branding
I like to Mova Mova
When she was done, she once again beckoned me across to the chair I sat in when she cut my hair, and rubbed some white stuff on my head that smells divine. Another 3 minutes of that “oooohh” feeling. She finished off with a smile and a thank you. I got to the guy I’m supposed to pay and when he reckoned I pay R10 more than the price I had budgeted, there wasn’t room for getting mad or anything even close. All I can say is that was the best use of that kinda money on a haircut – ever.
My take on the Durban SMME Fair 2010
The one breath of fresh air I did see was the stand of former Durban Chamber of Commerce Marketing Executive turned entrepreneur Zama Phakhati’s company Splendid Marketing (I sadly did not get a picture. was awestruck). The booth looked good, and she was there herself to speak to people and answer whatever questions people had. That was great.
All in all I think if Durban-based small business owners wanted an innovative way to flush R800 some odd rands down the toilet, then there was no better way than to exhibit at Durban SMME Fair 2010.
My copy of “Corporate Blogging for Dummies” arrives
This is me coming home from the post office with my copy of Douglas Karr and Chantelle Flannery’s book “Corporate Blogging for Dummies” – in pictures. Pics are snapped by my 12 year old daughter Loren and the video was shot by my 7-year old daughter Nia.
A brand is a brand is a brand
Forget about the logo, the office address, the packaging.. Make sure you work on how you or your company will be perceived by your customer. Perception is so much more important that reality and facts. At the end of the day it is the customer’s perception of you that will form your BRAND.
Open thine eyes and thy CellC.. for thyself
Apart from the fact that the young Trevor Noah is pocketing some serious dosh being the face (and maybe voice as well, now that the pay-off line “For Yourself” is no more) of yet another major brand, I think he’s completely oblivious to the saying “in for a penny, in for a pound”. The first risk he’s running is that if this campaign does not create the projected buzz given the money spent, guess who’s gonna be the “lamb to the slaughter”.
Of relevance in branding
I mean c’mon.. you can probably set a vuvuzela alight with one match stick, or chew it to bits if you had the time. There’s so nothing spectacular about putting a vuvuzela in a blender (it does blend it very fine though). But what’s brilliant about this video is that it was well-timed, well contextualised and the video went live just a few days before the World Cup ended. Now that is branding.
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
