Category: Blog
Bend over backwards.. Get bitten in the ass
It’s actually the same lesson but in two different contexts. That lesson is that WHEN YOU BEND OVER BACKWARDS, YOU’RE BOUND TO GET BITTEN IN THE ASS.
FNB sponsors new Durban Chamber memberships
This is probably one of the best things I’ve seen happen for businesses of any size or shape in the South African commercial space. Well done FNB.
Does business English communicate?
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?
Excited about what’s happening on Linkedin
It is now a lot easier for companies to communicate with their audiences on Linkedin whereas in the past you had to first “befriend” someone that works for the company before you can get acces sto any company information that is not available online. Now you have a direct line to companies.
My 4 reasons why EVERY company MUST be on Twitter
Twitter can be used to send traffic to other online destinations, from where you can then send traffic to your products and services.. or you can send traffic directly there from Twitter. If you tweet good, valuable and useful content, chances are these tweets will be retweeted by others
Don’t judge a Tweep by its cover
When I reached 5000 followers on Twitter in 2010 I retired from actively seeking interesting and influential people to follow. I mean how many people can you really have a conversation in 140 characters with in any given day? Since then all the human followers I have accumulated are people who followed me first and [...]
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
