Blog
I AM BACK
That experience – knowing someone whom you know and respect (up to that point yes) has just shamelessly stolen from you – was enough for me. I went cold to blogging. Completely cold. To the point where I almost turned the lights out – but didn’t. Gladly so. Because for some strange reason I have the urge to blog again – 27 months later.
Email Marketing Best Practice Workshop in Durban
Following on the success and increased demand for the Email marketing Best Practice workshops that we hosted in March, Pmailer will be hosting free workshops again in Durban and Johannesburg. If you would like to learn more about best practices around database acquisition, growth and management. How to optimally design your email communications. How to [...]
My first local speaking gig
It was great listening to a fellow business man speak about things other than what his company does, their clients or their staff.
No one is above a good screw
You get to the business networking event on the night of the event and you are greeted by one nasty surprise. Imagine getting invited to a business networking event to launch a business network and a business networking portal for SMEs. You accept the invite graciously and even invite a fellow business associate along to [...]
Bend over backwards.. Get bitten in the ass
It’s actually the same lesson but in two different contexts. That lesson is that WHEN YOU BEND OVER BACKWARDS, YOU’RE BOUND TO GET BITTEN IN THE ASS.
FNB sponsors new Durban Chamber memberships
This is probably one of the best things I’ve seen happen for businesses of any size or shape in the South African commercial space. Well done FNB.
Does business English communicate?
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?
Excited about what’s happening on Linkedin
It is now a lot easier for companies to communicate with their audiences on Linkedin whereas in the past you had to first “befriend” someone that works for the company before you can get acces sto any company information that is not available online. Now you have a direct line to companies.
My 4 reasons why EVERY company MUST be on Twitter
Twitter can be used to send traffic to other online destinations, from where you can then send traffic to your products and services.. or you can send traffic directly there from Twitter. If you tweet good, valuable and useful content, chances are these tweets will be retweeted by others
Don’t judge a Tweep by its cover
When I reached 5000 followers on Twitter in 2010 I retired from actively seeking interesting and influential people to follow. I mean how many people can you really have a conversation in 140 characters with in any given day? Since then all the human followers I have accumulated are people who followed me first and [...]
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
