Hott off the press
Bend over backwards.. Get bitten in the ass
It’s actually the same lesson but in two different contexts. That lesson is that WHEN YOU BEND OVER BACKWARDS, YOU’RE BOUND TO GET BITTEN IN THE ASS.
FNB sponsors new Durban Chamber memberships
This is probably one of the best things I’ve seen happen for businesses of any size or shape in the South African commercial space. Well done FNB.
Does business English communicate?
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?
Excited about what’s happening on Linkedin
It is now a lot easier for companies to communicate with their audiences on Linkedin whereas in the past you had to first “befriend” someone that works for the company before you can get acces sto any company information that is not available online. Now you have a direct line to companies.
Why the prepaid debit card is just dumb
The, the chutzpah, they say that with your Prepaid Debit Card you have unlimited “ATM withdrawals”. Why would anyone want to take CASH, deposit it into an account only to withdraw it again. So not only are they targeting poor people. They are convinced that poor people are idiots too.
My 4 reasons why EVERY company MUST be on Twitter
Twitter can be used to send traffic to other online destinations, from where you can then send traffic to your products and services.. or you can send traffic directly there from Twitter. If you tweet good, valuable and useful content, chances are these tweets will be retweeted by others
Nothing Velvet about the Sky
They bloody took my post – a genuine concern I raised in the interest of people like myself that fly at least once a month – and removed it from where it can be seen by “the public”, despite the fact that they willingly chose to position themselves on this public digital playground
Your staff are your biggest brand-threat
Before I get into my story, please note that a brand is not a logo on a cap, a sign on a shopfront or a wrap on your vehicle. Yes that is “branding”, which is a process. None of that is a brand. A brand is a collection of things that you and your company [...]
SCHMooZ 2.0 – Durban business goes Social
We have a guest speaker (who’s very well known in Durban business circles) coming through that will speak to us on a topic of great interest and one that causes loads of confusion especially among young business people. Fluence New Marketing is also sponsoring welcome drinks on arrival and a possible gift bag when you leave (gift bags not confirmed at time of posting). I will personally expound on one of the rather important aspects of marketing today and we will also introduce you to some of the young powerbrokers in Durban’s business and social elite.
Apple vs Blackberry. Great comeback
I just came across these two videos via Facebook wall post and I find it greatly entertaining. It’s comparative advertising at its very best. Blackberry takes a potshot at Apple, and Apple makes comeback that speaks volume in just a few words.
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
