The Hot Spot
FNB sponsors new Durban Chamber memberships
This is probably one of the best things I’ve seen happen for businesses of any size or shape in the South African commercial space. Well done FNB.
Does business English communicate?
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?
Excited about what’s happening on Linkedin
It is now a lot easier for companies to communicate with their audiences on Linkedin whereas in the past you had to first “befriend” someone that works for the company before you can get acces sto any company information that is not available online. Now you have a direct line to companies.
Brands and Branding
Why the prepaid debit card is just dumb
The, the chutzpah, they say that with your Prepaid Debit Card you have unlimited “ATM withdrawals”. Why would anyone want to take CASH, deposit it into an account only to withdraw it again. So not only are they targeting poor people. They are convinced that poor people are idiots too.
Nothing Velvet about the Sky
They bloody took my post – a genuine concern I raised in the interest of people like myself that fly at least once a month – and removed it from where it can be seen by “the public”, despite the fact that they willingly chose to position themselves on this public digital playground
Introducing the Social Media Starter Pack
On Monday 29 August 2011 Fluence New Marketing, the digital advertising agency I am the CEO of will launch the first interactive online course in Social Media in South Africa. Yes we know there are other online courses and a number of them are interactive as well. However, after researching the social media education space, [...]
Arthur Charles Van Wyk is the CEO of Fluence New Marketing, a digital ad agency based in Durban, South Africa. He is also a brand evangelist, speaker, digital marketing consultant and impassioned spokesperson for internet-enabled marketing. 
