Hott off the press
So the question to ask ourselves is whether “business English” really work in business, or whether it is more a burden than a benefit. Are we really communicating when we verbally regurgitate dictionaries at people in the hope they will be impressed enough to want to do business with us because we appear smart?
The, the chutzpah, they say that with your Prepaid Debit Card you have unlimited “ATM withdrawals”. Why would anyone want to take CASH, deposit it into an account only to withdraw it again. So not only are they targeting poor people. They are convinced that poor people are idiots too.
Before I get into my story, please note that a brand is not a logo on a cap, a sign on a shopfront or a wrap on your vehicle. Yes that is “branding”, which is a process. None of that is a brand. A brand is a collection of things that you and your company [...]
We have a guest speaker (who’s very well known in Durban business circles) coming through that will speak to us on a topic of great interest and one that causes loads of confusion especially among young business people. Fluence New Marketing is also sponsoring welcome drinks on arrival and a possible gift bag when you leave (gift bags not confirmed at time of posting). I will personally expound on one of the rather important aspects of marketing today and we will also introduce you to some of the young powerbrokers in Durban’s business and social elite.